Module 7: Promotion, Communication, and Networking of Artwork (AHEAD Foundation)

The webinar “Module 7: Promotion, Communication and Networking of Artwork” was organized on November 2, 2022, as part of the series ‘Open Art Studios’ of the Erasmus+ project PALkonnect, in order to test the project’s training curriculum for the empowerment of social inclusion groups through creativity and artworks. The Module was presented by the partners from AHEAD Foundation (Romania) and the trainers were Mr. Robert Serban and Mrs. Anca Timis.

The aim of this session was to equip the participants with information regarding their artwork’s promotion. Particularly, the webinar addressed the following specific topics: how to market and promote art online; how to use social media effectively to promote artwork; how to make connections with other artists; the Blog (as an effective online promotion tool).

Mr. Robert Serban and Mrs. Anca Timis presented, at first, certain methods and tools for the participants to best promote their artworks and gave the opportunity to the participants to place any queries about the topics to be answered. Later, the trainers provided the participants with a workshop on calligraphy, which aimed to prove the contribution calligraphy can have to the personalization of art’s promotion (to the posts, posters, etc.).

Link to YouTube video: https://youtu.be/abSoxpnUUuk